top of page

Resume

Experience

2021-2024

Associate Director of Imagery Production

Wayfair

Boston, MA

Reporting into the head of 3D Visualization - managed all operations for both 3D and photography production. 

  • Functional leadership of all senior department heads, including production, post production, demand planning, vendor management, and financial analysis.

  • Determined scope and production methods for digital and print campaign assets

  • Reduced asset costs by 200% over a 14 month period by improving the utilization of the internal team from 52% to 85%.

  • Optimized resource planning by conducting strategic forecasting sessions with budget owners and matching business needs with the best possible production methods.

  • Directed metrics and reporting, to ensure accountability, while pinpointing skill set gaps, operational opportunities, and areas for growth.

  • Managed a $14M budget including full time headcount, overhead costs and vendor contracts.

2018-2021

Senior Manager of Imagery Production

Wayfair

Boston, MA

Reporting into the head of Imagery Creative, - expanded my scope to include 3D image creation in addition to production in the physical photostudio. 

  • Hired and trained existing photo producers in 3D production. Resulted in a fourfold increase in imagery produced per producer, from 2,500 to 10,000 images annually.

  • Oversaw demand planning for 15,000 assets per month across a team of 150 creatives.

  • Managed a $5M photography budget including crew, locations, commercial studios and production costs.

  • Functional leadership of all department heads, including production, post production, demand planning, vendor management and sample management.

  • Recognized as an imagery subject matter expert; working across functions to ensure all imagery needs were attainable.

2015-2021

Senior Manager of Photo Studio

Wayfair

Boston, MA

Reporting into the head of operations, head of marketing and  the head of Strategy for Photography - managed the operations of a collective 150,000 SQ FT of studio space.

  • Produced over 50,000 assets annually across 3 internal commercial photo studio team size of over 150 and supplemental freelance staff.

  • Incorporated catalog imagery production saving the company $1.2M annually, while also up leveling skill sets and expanding the offering of the in-house teams.

  • Increased utilization of the studios by 100% in the first 14 months by hosting open studios to increase awareness of offerings.

  • Partnered with the social content team to utilize set builds and shoots. Reduced cost and turnaround of content production.

  • Managed studio P&L’s, adhering to agreed upon budgets, while also expanding services to include location production.

Previous Experience

Senior Production Manager - Bluestem Group
Head of project management for all direct mail, print and website marketing projects.  Accountable for all digital content, including 4 websites. Led the hiring, mentoring, and management of teams and direct reports.
 

Graphics Manager - LPI Printing
Client Service and project management
 

Production Director - Filias Advertising
Managed creative staff. Coordinated with account executives, creative directors, media planners, and copywriters. Oversaw client briefs and billing.

Key Skills

Implementing adept process improvement and building high functioning engaged teams to execute creative
 

Trusted subject matter expert in imagery creation, color management, and print production
 

Leading end to end strategy,  planning and execution of visual assets in both photography and 3D Visualization
 

Integrating Technology including Adobe Suite, Google Suite, Shotgrid, Orange Logic, Quickbase, and other Project Management tools

bottom of page